We are coming up on our first anniversary and have been reflecting a lot on our original concept, to start a confidence-enhancing feminist for women. Honestly, we didn't know if this was a market that existed. We interviewed women and found most didn't feel excited about bra shopping or proud of their underwear. When it came to pleasure products, most women thought sex shops seemed creepy or trashy but were interested in a sophisticated and intelligent introduction to basic toys. The vintage collection just came about on accident, because I always shopped for vintage and had amassed a collection.
So now, at a year, is that still the vision for The Ruff Life?
Short answer, yes, but in a more focused way. We want to be a cheerleader for awesome ladies. This year, we are going to make a point of working even harder, of bending over backwards, to make people excited about their body.
I'm hoping to have many more photo shoots and show off the wonderful Oklahoma ladies. Through our Instagram, we occasionally ask girls willing to model to e-mail us and meet up. The response was unexpected. We actually have had to schedule several dates for shoots, because as it turns out, there are a lot of women of all sizes willing to pose in lingerie. 38Gs to 32As. XS to XXL. Some tattooed, some bald, some with scars. Just phenomenal.
Yeah, we are still just a shop, but 'just going to work' isn't passionate enough to get anyone through the hard times and Oklahoma allergy season. Most of the women on staff never had many girl friends but were attracted by the notion of helping other women, instead of tearing each other down all the time.
In pursuit of this, please tell us how we can be better and what you want to see more of/less of.
Also, join us in store April 4th 6 pm - 8 pm to celebrate with champagne and snacks. Thank you for a great first year!
XOXO,
The Ruff Life
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